One Idea is a sophisticated pay-per-click advertising account management business for the Estate Agency industry.
The logo consists of two subtle visual hooks that reflect the clients brief and core values of the company.
Chiefly, the magnifying glass represents the online search optimisation aspect One Idea present their clients. Additionally the visual element represents a light bulb, which was originally part of the replaced design language the company used.
During the rebranding process a new colour scheme consisting of warm yellow and red hues became a replacement for the green tones used before. This was in part an effort to reinforce a more optimistic visual identity, and also serves to increase visibility.