Sovereign Industries provide café racer motorcycle lifestyle apparel as well as producing a bespoke service manufacturing custom motorcycles.
The brand aim to strike a harmonious balance between contemporary design and archetypal motorcycle culture. The clean authoritative sans serif typography and simple geometric shapes enable the logo to serve multiple usages, holding its visual integrity even when scaled considerably.
The combination of old and new holds true throughout the visual identity of the business and can be seen in the typography. Courier New remains a simple and malleable typeface visually expressing a human quality without compromising legibility.